LEGAL

Privacy Policy

Your privacy matters to us. This policy explains how Union Point Financial collects, uses, and protects your personal information.

Last Updated: January 1, 2025

This Privacy Policy applies to Union Point Financial and all of its subsidiaries, including Union Point Home Mortgages, Union Point Insurance, The P&C Agency, Union Point Commercial Finance, Union Point Merchant Processing, UP Tax Advisory, and UP Exit Advisors. By using our website or services, you agree to the terms described herein.

1. Information We Collect

Personal Identification Information

We may collect personally identifiable information including but not limited to your name, email address, phone number, mailing address, Social Security Number (where required for financial services), date of birth, and government-issued identification numbers when you voluntarily submit this information through our website, forms, or direct communications.

Financial Information

In connection with our financial services — including mortgage applications, insurance quotes, business loan inquiries, and retirement planning consultations — we may collect income details, employment history, credit information, bank account details, tax records, and other financial data necessary to evaluate and fulfill your service requests.

Technical & Usage Data

When you visit our website, we automatically collect certain technical information such as your IP address, browser type and version, operating system, referring URLs, pages visited, time spent on pages, and other diagnostic data through cookies and similar tracking technologies.

Communications Data

We retain records of your communications with us, including emails, phone call logs, form submissions, and consultation notes, to provide continuity of service and maintain accurate client records.

2. How We Use Your Information

Service Delivery

We use your information primarily to process applications, provide financial services, respond to inquiries, schedule consultations, and fulfill the specific services you have requested from Union Point Financial and its subsidiaries.

Communication

We may use your contact information to send service-related communications, appointment confirmations, follow-up correspondence, and — with your consent — marketing materials about our products and services that may be of interest to you.

Compliance & Legal Obligations

As a financial services firm, we are required by law to collect, retain, and in some cases report certain client information to regulatory bodies including but not limited to the IRS, state insurance departments, NMLS, and other applicable authorities.

Business Improvement

Aggregated and anonymized data may be used to analyze website performance, improve our services, understand client needs, and enhance the overall user experience on our digital platforms.

3. Information Sharing & Disclosure

We Do Not Sell Your Information

Union Point Financial does not sell, trade, or rent your personal information to third parties for their marketing purposes. Your privacy is a fundamental commitment we take seriously.

Service Partners & Affiliates

We may share your information with trusted third-party service providers, lenders, insurance carriers, underwriters, and our affiliated subsidiaries who assist in delivering the services you have requested. These parties are contractually obligated to maintain the confidentiality of your information.

Legal Requirements

We may disclose your information when required by law, court order, subpoena, or governmental regulation, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

Business Transfers

In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will notify you via email or prominent notice on our website of any such change in ownership.

4. Data Security

Security Measures

We implement industry-standard security measures including SSL/TLS encryption, secure data storage, access controls, and regular security audits to protect your personal and financial information from unauthorized access, alteration, disclosure, or destruction.

Employee Access

Access to your personal information is restricted to employees and contractors who need it to perform their job functions. All personnel with access to sensitive data are trained on privacy and security practices and are bound by confidentiality obligations.

Limitations

While we strive to use commercially acceptable means to protect your personal information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security but are committed to promptly addressing any identified vulnerabilities.

5. Cookies & Tracking Technologies

Use of Cookies

Our website uses cookies — small text files stored on your device — to enhance your browsing experience, remember your preferences, analyze site traffic, and support certain website functionality. We use both session cookies (which expire when you close your browser) and persistent cookies (which remain on your device for a set period).

Types of Cookies

We use essential cookies necessary for website operation, analytical cookies to understand how visitors interact with our site, and functional cookies to remember your preferences. We do not use advertising or behavioral tracking cookies for third-party ad targeting.

Managing Cookies

You can control and manage cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website. For more information on managing cookies, refer to your browser's help documentation.

6. Your Rights & Choices

Access & Correction

You have the right to request access to the personal information we hold about you and to request corrections of any inaccurate or incomplete data. To make such a request, please contact us using the information provided at the end of this policy.

Opt-Out of Marketing

You may opt out of receiving marketing communications from us at any time by clicking the "unsubscribe" link in any marketing email, or by contacting us directly. Please note that even after opting out of marketing communications, you may still receive service-related and transactional messages.

Data Deletion

Subject to our legal and regulatory retention obligations, you may request deletion of your personal information. We will honor such requests to the extent permitted by applicable law and our compliance requirements as a licensed financial services firm.

California Residents (CCPA)

California residents have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information is collected, the right to delete personal information, and the right to non-discrimination for exercising these rights. To exercise your CCPA rights, please contact us at the information below.

7. Data Retention

Retention Periods

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with our legal obligations, resolve disputes, and enforce our agreements. Financial records are typically retained for a minimum of 7 years in accordance with federal and state regulatory requirements.

Secure Disposal

When personal information is no longer required, we securely dispose of it using industry-standard methods to prevent unauthorized access or use of the data after deletion.

9. Children's Privacy

Age Restriction

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a minor, please contact us immediately and we will take prompt steps to delete such information.

10. Changes to This Policy

Policy Updates

We reserve the right to update or modify this Privacy Policy at any time. When we make material changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify you by email or through a prominent notice on our website. Your continued use of our services after any changes constitutes your acceptance of the updated policy.

Contact Us About Privacy

If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal information, please do not hesitate to contact us. We are committed to addressing your privacy concerns promptly and transparently.

Company

Union Point Financial

Privacy Compliance Officer